When you're in the market for an ultra-luxury SUV, you're not just buying a car-you're investing in a symbol of success. The Rolls-Royce Cullinan, Bentley Bentayga, and Mercedes-Maybach GLS each offer unique experiences. But how do they stack up? Let's break down what makes each one special.
Rolls-Royce Cullinan: The Pinnacle of Luxury
Rolls-Royce Cullinan is the ultimate expression of Rolls-Royce's craftsmanship. Starting at $350,000, it's powered by a 6.75-liter V12 engine delivering 563 horsepower. The Cullinan's "Magic Carpet Ride" suspension uses advanced air springs and adaptive dampers to absorb bumps seamlessly. It also features the iconic starlight headliner, where fiber-optic lights mimic a night sky in the ceiling. For those who value exclusivity and bespoke details, the Cullinan is unmatched. It's built for drivers who want to make a statement wherever they go.
Bentley Bentayga: Performance Meets Opulence
Bentley Bentayga offers a blend of sporty performance and luxury. The base model starts at $190,000 with a 4.0-liter V8 engine producing 542 horsepower. Higher trims feature a 6.0-liter W12 engine with 626 horsepower. Bentley's Naim audio system is a standout, with 18 speakers and 1,700 watts of power. The Bentayga is perfect for those who want a luxury SUV that's also fun to drive. It handles corners better than most competitors while still offering plush comfort.
Mercedes-Maybach GLS: Rear-Seat Luxury Redefined
Mercedes-Maybach GLS focuses on rear passenger comfort. Starting at $170,000, it uses a twin-turbocharged 4.0-liter V8 engine with 577 horsepower. The Maybach GLS features massaging seats in the rear, a built-in refrigerator, and a panoramic sunroof. The rear seats can recline almost flat, and there's even an entertainment system for passengers. This SUV is ideal for those who prioritize chauffeur-driven luxury and tech-forward features.
Side-by-Side Comparison
| Feature | Rolls-Royce Cullinan | Bentley Bentayga | Mercedes-Maybach GLS |
|---|---|---|---|
| Starting Price | $350,000+ | $190,000+ | $170,000+ |
| Engine | 6.75L V12 | 4.0L V8 / 6.0L W12 | 4.0L V8 twin-turbo |
| Power | 563 hp | 542 hp (V8) / 626 hp (W12) | 577 hp |
| Suspension | Magic Carpet Ride | Adaptive air suspension | Adaptive air suspension |
| Key Feature | Starlight headliner | Naim audio system | Rear-seat entertainment |
| Best For | Exclusive prestige | Driving dynamics | Rear passenger comfort |
Who Should Choose Which?
If you want the ultimate in prestige and exclusivity, the Rolls-Royce Cullinan is your best bet. It's perfect for those who value the brand's heritage and bespoke craftsmanship. The Cullinan's design and attention to detail make it a true statement piece.
For drivers who enjoy a sportier experience without sacrificing luxury, the Bentley Bentayga hits the sweet spot. Its powerful engines and agile handling make it fun to drive, while the Naim audio system ensures a premium experience. It's ideal for those who want a luxury SUV that also handles like a sports car.
On the other hand, the Mercedes-Maybach GLS shines when it comes to rear passenger comfort. If you often have chauffeurs or prioritize comfort for passengers, this SUV is unmatched. Features like massaging seats and a rear entertainment system make long trips feel like first-class travel. It's the top choice for business professionals who need a luxurious ride for clients.
Real-World Considerations
When buying an ultra-luxury SUV, it's not just about the purchase price. Maintenance costs can be significant. Rolls-Royce service is typically more expensive than Bentley or Maybach. For example, a routine service for a Cullinan can cost over $1,000, while a Bentayga might be around $700. The Maybach GLS has a 4-year warranty, similar to Bentley's. However, Rolls-Royce offers a 4-year warranty as well.
Resale value is another factor. Rolls-Royce models generally hold their value better than Bentley or Maybach. According to industry data, a three-year-old Cullinan retains about 70% of its original price, compared to 60% for the Bentayga and 65% for the Maybach GLS. This is due to Rolls-Royce's exclusivity and strong demand in the luxury market.
Also, consider your driving needs. The Cullinan and Bentayga are more capable off-road, while the Maybach GLS is designed primarily for on-road luxury. If you plan to drive on rough terrain, the Cullinan's Terrain Response system gives it an edge. For city driving or highway comfort, all three are excellent, but the Maybach's rear features make it stand out for passengers.
Frequently Asked Questions
What's the starting price for each ultra-luxury SUV?
The Rolls-Royce Cullinan starts at $350,000, the Bentley Bentayga at $190,000, and the Mercedes-Maybach GLS at $170,000. Prices can go significantly higher with optional features and customizations.
Which of these SUVs has the best off-road capability?
The Rolls-Royce Cullinan is designed for serious off-roading with its Terrain Response system and adaptive suspension. The Bentley Bentayga also offers strong off-road capabilities, but the Maybach GLS is more focused on on-road luxury and isn't as suited for rough terrain.
How do the interiors compare between these models?
The Cullinan features bespoke craftsmanship with options like a starlight headliner and hand-stitched leather. The Bentayga offers a sportier interior with Naim audio and carbon fiber accents. The Maybach GLS focuses on rear passenger luxury with massaging seats, a rear entertainment system, and a built-in refrigerator.
Which one has the best resale value?
Rolls-Royce models generally hold their value better than Bentley or Maybach. A three-year-old Cullinan retains about 70% of its original price, while the Bentayga holds around 60% and the Maybach GLS about 65%. This is due to Rolls-Royce's exclusivity and strong market demand.
Are there electric versions of these SUVs?
As of 2026, Rolls-Royce offers the Spectre as an electric model, but the Cullinan remains a gasoline-powered SUV. Bentley is developing an electric Bentayga, but it's not yet available. Mercedes-Maybach has the EQS SUV, but the GLS is still a gasoline model. All three brands are moving toward electrification, but current ultra-luxury SUVs are primarily gasoline-powered.
